Future Anthem, a leader in AI and data science for the iGaming industry, has announced a significant seven-figure investment into its flagship personalization product, Amplifier AI. This all-in-one solution, covering sports, casino, bingo, and lottery verticals, has seen impressive growth, now processing 9.3 billion bets per month.
The investment will drive key advancements in Amplifier AI, focusing on enhanced content recommendations to deliver more accurate and personalized experiences in casino and sports betting. It will also include further integrations for real-time player engagement, improved self-service performance measurement, and a unified back-office system for experience management. These upgrades will enable operators, platforms, and studios to offer players more tailored experiences.
Amplifier AI’s enhancements will also address critical areas such as data security, regulatory compliance, and faster client onboarding. The product will benefit from improved data governance and advanced tools, giving customers greater access to and control over their data.
Over the next six to nine months, these upgrades will be gradually rolled out, delivering significant improvements to Future Anthem’s clients. Additionally, the platform will migrate to Amazon Web Services (AWS), leveraging AWS’s industry-leading expertise to further enhance performance.
Future Anthem is also investing in its team, with a focus on maintaining its high employee retention rate and expanding its talent pool with gaming-experienced professionals. The company is broadening its intern program and will soon launch new training initiatives to continue fostering innovation in the fast-evolving gaming and AI space.
Leigh Nissim, CEO of Future Anthem, said: “The race to real-time personalisation is well underway, and the winners are already seeing revenue growth of 10%+ and engagement increases of 16%+. With a brilliant team, an impressive client portfolio, and leading technology partners, Future Anthem is at the forefront, helping its clients win this race with its all-in-one personalisation product Amplifier AI.
“This investment underscores our commitment to responsible growth and ethical AI practices, embedding them into our platform as we continue to scale. For operators, platforms, and studios serious about winning the race to real-time personalisation, now is the perfect time to join us in transforming player experiences and taking the lead with Amplifier AI.”
