Future Anthem, a leader in AI and data science, has announced a significant upgrade to its all-in-one personalization product, Amplifier AI. This major enhancement focuses on the popular Optimise module, offering unprecedented insights into player and game behaviours.
Utilized by prominent studios and operators such as Blueprint Gaming, Big Time Gaming, and RAW, Amplifier AI’s Optimise module analyzes performance and player behaviours across game portfolios, brands, and markets. With its quick views and user-friendly interface, Optimise examines millions of anonymized bets, enabling product and commercial teams to identify player behaviours that drive gaming activity, thereby increasing player engagement through data-driven decisions.
The latest improvements to Optimise include advanced player clusters that use AI to analyze how different players engage with games. This feature allows customers to make behavioural comparisons across games, regions, and brands, informing key decisions on promotions, positioning, and design.
Additional enhancements enable customers to index game launches, benchmark early activity against previous releases, track performance with detailed gameplay views, and identify growth opportunities, including game retention and potential opportunity games.
Future upgrades will incorporate elements of Amplifier AI’s recommendation system into the Optimise module, such as anomaly detection and further game launch optimization.
Discussing the impact of these enhancements, Chris Conroy, Chief Data & Product Officer at Future Anthem, said: “Significant financial investment, time and team effort has gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.
“These improvements to Optimise build on its capabilities to empower our customers to build better products by utilising data to personalise every step of the player journey. Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come. Its quick to launch and easy to use, a great demonstration of the power of great technologies applied to granular game data.”
Optimise is already a powerful tool for some of the industry’s most innovative companies, as noted by Tom Wood, CEO of RAW, “My daily routine starts with Amplifier AI’s Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics, it underpins our game roadmaps and customer launches.”
