Future Anthem, a leader in AI and data science, has announced a suite of upgrades to its real-time personalisation platform, Amplifier AI. These enhancements are set to deliver a more streamlined and efficient user experience across various iGaming verticals, further advancing the platform’s capabilities.
One of the key updates is the integration of Live Sports Statistics into Amplifier AI’s Audience Identifier. By incorporating Opta’s real-time sporting data, Amplifier AI can now generate deeply personalised content recommendations and marketing campaigns during pivotal in-play moments, boosting engagement.
In sports betting, Amplifier AI has improved its Bet Recommendations feature. In addition to tailored singles and bet slip suggestions, the platform now offers personalised accumulator bets based on users’ preferred teams and markets, reducing player friction and enhancing the user experience.
Amplifier AI is also making its debut in the Bingo sector. Bingo operators can now leverage Amplifier AI’s churn prediction and personalised bonus capabilities, which have already demonstrated success in driving player retention and engagement.
The platform’s Churn Prevention tool now includes Dynamic Awards, a real-time incentive mechanism that delivers targeted bonuses in a player’s preferred or recommended games. This feature aims to enhance engagement and retention through cost-effective and personalised player rewards.
Additional updates to Amplifier AI include enhanced game launch monitoring, improved game recommendation analytics, and refined player incentivisation strategies. These enhancements underscore Future Anthem’s commitment to delivering personalised and responsive betting experiences that cater to individual player preferences in real-time.
Chris Conroy, Chief Data and Product Officer at Future Anthem, said: “This is an exciting time for us as we release great upgrades to Amplifier AI. We are committed to giving our customers the tools and capabilities to engage their players more effectively in the moments that matter.
“The enhancements to features like Bet Recommendations demonstrates our drive to push the boundaries of AI-driven personalisation. Amplifier AI empowers operators, platforms, and studios with data-rich products that are faster, smarter, and personalise player journeys like nothing else in the industry.”
