Future Anthem, a leader in AI and data science, has announced a strategic partnership with Gaming Innovation Group (GiG). This collaboration aims to enhance personalisation across GiG’s sports and casino platforms using Future Anthem’s Amplifier AI technology.
The partnership focuses on implementing AI-driven personalisation to improve player experiences and engagement. Initially, the Churn Prevention module will be integrated for casino operators, aiming to reduce player churn through real-time, AI-powered personalised interventions.
Amplifier AI is already integrated into GiG’s platform, ensuring a quick and efficient enablement process. This allows GiG’s partners to swiftly benefit from increased revenue through improved conversion rates and an optimised player experience, driven by tailored recommendations and personalised communication.
Andrew Cochrane, Chief Commercial Officer at GiG, commented: “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners’ access to the industry’s leading technologies and delivering best-in-class solutions worldwide.”
Leigh Nissim, CEO and Founder of Future Anthem, added: “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions.
“With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”
