GameOn, a leading B2B PR agency in the igaming sector, has announced the launch of a new marketing division aimed at supporting companies in developing and accelerating their global marketing strategies. This new division will provide clients with access to a dedicated team of marketing professionals, offering a range of tailored services.
Alex Wilson, former Head of Marketing for Microgaming and Apricot Investments, has been appointed to lead this new venture. She will collaborate with clients to deliver services such as multinational brand management, sales-driven marketing strategies, and corporate and product communications. Additionally, the division will focus on employee branding, organisational transformation, market research, and the management of digital acquisition, affiliate programs, PR, and creative functions.
Commenting on Alex’s appointment to the business, Sarah Blackburn, co-founder of GameOn, said: “I’ve had the privilege of working with Alex for the last couple of years and seen first-hand her extraordinary aptitude to implement the most effective marketing strategies across multiple brands.
“Together we identified a gap in the market to offer companies at all levels, an opportunity to provide an experienced team of marketing professionals, that is both cost effective and supported by the entire GameOn team.”
Alex Wilson, Head of Marketing Division said: “I’ve thoroughly enjoyed my time working in an industry that is constantly innovating and evolving and I’m excited to start this next phase of my career.
“There are so many businesses in our industry that could benefit from a service that provides a high level of expertise, on a flexible working basis, and that doesn’t require the same level of investment that recruiting someone on a full time basis would incur. I’m really excited and can’t wait to get started.”
