Gamzix has entered into a partnership with First Look Games to enhance its marketing and data capabilities across the igaming sector. The agreement provides Gamzix with access to a network of over 1,000 vetted igaming affiliates, connecting the Maltese slot developer to an audience of more than 40 million casino players worldwide.
Founded in 2020, Gamzix has focused on producing slot titles featuring detailed graphics, animation, and mathematical models aimed at driving player engagement. The collaboration with First Look Games is expected to strengthen Gamzix’s promotional reach while providing data-driven insights to support its ongoing expansion efforts.
Through the partnership, Gamzix will benefit from a suite of analytics tools, including player sentiment analysis, regional performance data, and accuracy management to ensure consistent and verified game information across affiliate channels. These insights will allow Gamzix to benchmark the performance of its titles against competitors and adapt its marketing strategies accordingly.
Gamzix will also utilise First Look Games’ Premium feature, which offers affiliates early access to upcoming games ahead of official release dates. This approach is designed to generate player anticipation and drive engagement prior to the full commercial launch of new titles.
The partnership comes as Gamzix continues to grow its portfolio, including slots that incorporate in-game tournaments, achievements, and promotional tools to meet evolving player demands within the global igaming market.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
