Genius Sports will offer attendees at ICE the opportunity to experience its innovative BetVision product, marking a key moment in the rollout of the immersive live betting solution.
BetVision represents the first sports wagering experience that integrates ultra-low-latency live streams with interactive features such as integrated bet slips, statistical insights, personalized bet tracking, and real-time augmentations. This cutting-edge platform offers a fully interactive player experience within a single interface.
Since its launch in September 2023, BetVision has gained significant traction, particularly among NFL fans, with millions engaging with the product through sportsbook partners such as DraftKings, FanDuel, Caesars, and BetRivers. As the NFL playoffs heat up ahead of the Super Bowl on February 9, 2025, Genius Sports is preparing for a pivotal period for BetVision.
At ICE, the company will showcase the product’s features by allowing visitors to experience a virtual NFL arena. Attendees can throw a pass and see real-time statistics, demonstrating the platform’s low-latency capabilities and augmented features in action.
Looking ahead, Genius Sports plans to expand BetVision to include new sports like football and basketball in 2025, further broadening its appeal. As the exclusive distributor of NFL Official League Data and live game video streams to sportsbooks, Genius Sports is poised to use ICE as a launchpad for what is expected to be a transformative year for BetVision, with ongoing product development and new partnerships paving the way for market expansion.
Josh Linforth, Chief Revenue Officer at Genius Sports, said: “The goal at ICE is to let our customers experience first-hand that BetVision isn’t just another in-play or streaming solution. Instead, we’re building a new category of immersive betting with a groundbreaking experience that sets the new standard of what fans will come to expect.”
Linforth added: “BetVision is a product that maximises the live betting opportunity, bringing what was previously a fragmented experience of video, stats and betting in one place, and putting it in the hands of the fan.”
The BetVision immersive experience will be at Genius Sports booth 5K18 at ICE Barcelona from January 20 to January 22.
