Gentoo Media has announced a strategic partnership with SkyCity, one of Australasia’s premier gaming, entertainment, and hospitality companies. This collaboration involves the deployment of GiG Comply, Gentoo Media’s automated compliance and brand protection tool, aimed at reinforcing SkyCity’s commitment to responsible gambling.
The GiG Comply tool will enable SkyCity to monitor its affiliates’ adherence to brand guidelines and regulatory requirements, ensuring that all marketing efforts remain compliant with industry standards. This partnership highlights the dedication of both Gentoo Media and SkyCity to uphold the highest levels of compliance and brand protection within the dynamic iGaming industry.
By utilizing GiG Comply, SkyCity will be better equipped to navigate the evolving regulatory landscape, ensuring that their marketing strategies align with the latest compliance demands. This agreement marks a significant step in safeguarding SkyCity’s brand and enhancing their responsible gambling initiatives.
Rasmus Bank Nielsen, Head of GiG Comply, said: “We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand. We hope our new partnership with SkyCity is the start of a long-standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”
Mads Birch Jespersen, Director of Marketing & Media from SkyCity says: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards. The tool allows us to explore and expand our online presence while keeping everything in line within our regulatory strategy.”
