Gaming Innovation Group (GiG Software Plc) has announced the official launch of The Football Pools’ upgraded online presence, powered by GiG’s premium cutting-edge X-Suite technology. This marks a significant step in the digital evolution of one of the UK’s most historic and beloved betting brands, as The Pools embraces the future of iGaming having migrated onto GiG’s state-of-the-art SportX sportsbook and CoreX iGaming platform.
GiG’s X-Suite technology powers The Football Pools’ enhanced online presence, marking a significant digital evolution for the historic UK betting institution. The revamped platform combines over a century of The Football Pools’ legacy with cutting-edge sportsbook and iGaming innovations, emphasizing a modern and user-friendly experience. The migration to GiG’s SportX sportsbook and CoreX iGaming platform underscores The Pools’ commitment to maintaining its iconic status in UK betting history while embracing digital transformation.
Key Technological Advancements include GiG’s CoreX iGaming Platform driving the new era with robust scalability and flexibility tailored for sustained growth in Europe’s largest regulated markets. The SportX Sportsbook, equipped with advanced features like bet-builder capabilities, dynamic odds, and locally curated UK content, including horse racing powered by BetMakers. AI-Driven Technologies integrate AI-driven tools to enhance player engagement and personalization, focusing on key metrics for acquisition and retention strategies.
Enhanced Operational Capabilities include an End-to-End Risk Scoring System GiG’s platform integrating big data and third-party systems to enable dynamic player interaction adjustments based on risk profiles. This supports tailored marketing communications and rigorous financial controls. Market Impact, The launch positions GiG’s X-Suite at the forefront of the UK’s £11 billion (€12.8 billion) iGaming market, expanding its footprint from successful ventures across European and global regulated markets.
Richard Carter, Chief Executive Officer at GiG, commented: “Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region. This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.”
James Arnold, Chief Executive Officer of The Football Pools, added: “This launch is a milestone for the online future of the The Football Pools. With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.”
