Glitnor Group has expanded its presence in the Swedish igaming market with the launch of Vera&John, marking the addition of a fourth brand to its portfolio in the jurisdiction. The brand, originally introduced in 2011 by Glitnor founders Dan Andersson and Jorgen Nordlund, returns to the group’s operations under a new licence.
Vera&John has established significant brand recognition in Sweden, known for its distinctive design and broad player appeal. Its reintroduction is viewed by Glitnor as both a strategic business move and a return to a familiar asset with strong market potential.
The relaunch follows the group’s swift completion of regulatory requirements to secure the necessary licensing. Glitnor has stated that it expects Vera&John to play a key role in its continued expansion across regulated European igaming markets.
David Schwieler, LCKY Group CEO, said “The brand still has strong recognition, and we believe there’s untapped potential in reintroducing it with intention, creativity and a bit of heart. It reflects our ambition to re-engage with players who remember Vera&John fondly, while bringing new energy to a brand that deserves it.”
