Glitnor Group, the innovative force behind popular B2C igaming brands such as LuckyCasino and HappyCasino, is set to enhance its executive team with Mel Camilleri-Bland stepping into the role of Chief Operations Officer. Camilleri-Bland, with an extensive 15-year background in the igaming sector across various key roles, will head the operations for LCKY Group, Glitnor Group’s B2C division, succeeding Cameron Brown.
Before her new role at Glitnor Group, Camilleri-Bland served as Group Director of Compliance at BVGroup, a position capped by a nearly seven-year tenure at the company. Her career also includes significant leadership positions such as COO of Mayfly Entertainment Limited, Managing Director of both Monarch Sensation and A2D Entertainment, and Director of Operational Excellence at BetVictor. Furthermore, she contributed her expertise as an independent director and consultant for MMC Consulting Ltd and Director of Customer Operations at William Hill.
Camilleri-Bland’s global experience is noteworthy, having worked across diverse markets including the UK, Germany, Gibraltar, South Africa, the Middle East, and Malaysia. Her ability to immerse in and leverage local cultures for business growth has been a hallmark of her career, showcasing exceptional adaptability and leadership skills.
As Glitnor Group aims to expand its B2C offerings in 2024, Camilleri-Bland’s proven leadership abilities and deep industry knowledge are anticipated to drive the group’s operations forward. Her appointment reflects Glitnor Group’s commitment to leveraging experienced leadership to enhance its market position and operational excellence. Both Camilleri-Bland and the executive team at Glitnor are eager to embark on this new phase of growth and development.
Mel Camilleri-Bland, new Chief Operations Officer Glintor Group – B2C, said: “Having spent over a decade-and-a-half in the iGaming industry working in various management, consultancy and customer service roles across multiple continents, I’m delighted to now be able to utilise my expertise on the B2C side of Glitnor Group.
“As a business, Glitnor has made giant strides forward over the past few years and I’m really looking forward to coming in at such an exciting time for the group. The team we have here is already amazing and I sincerely hope that the skills and industry know-how that I’ve accumulated over the past 15 years can add another dimension to that as we look to take things to a whole new level in 2024 and beyond.”
David Schwieler, Head of Brands and Business at Glitnor Group said: “While I’d like to take the opportunity to thank our outgoing COO, Cameron Brown, for everything he’s helped Glitnor achieve during his time in the role, in Mel Camilleri-Bland, we think we’ve found the perfect successor to continue his legacy.
“Having helped numerous companies around the world transform their customer experience and improve their ROI, Mel arrives at Glitnor Group with a wealth of industry experience and all the tools required to take the B2C side of our business to the next level. We’re really looking forward to having her on board and can’t wait to see what we can achieve together as we continue to grow in the industry.”
