Golden Whale, a provider specializing in data-driven services for the online gaming industry, has formed a partnership with Finnplay, a platform provider owned by Entain. This collaboration is set to integrate Golden Whale’s advanced machine learning infrastructure across all Finnplay-supported brands.
Through this partnership, Golden Whale’s technological offerings, including its innovative technology layer, Foundation, and its self-optimization program, LOOPS, will be integrated into Finnplay’s platform. This integration is expected to empower Finnplay’s clients, enhancing their capabilities in player retention and engagement.
Finnplay, a well-regarded and multi-award-winning platform provider from the Nordics, offers a wide range of support services, including engagement tools and regulatory compliance solutions. The addition of Golden Whale’s cutting-edge AI and machine learning technologies is poised to provide significant advantages to Finnplay’s clientele, aiding them in strengthening their market presence.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Over the past couple of years, Golden Whale has been refining its technologies to deliver even more powerful results to customers – and having the opportunity to now do so on such a large scale through our partnership with Finnplay will naturally be of significant value to both businesses.
“By integrating our predictive optimisation tools and next-gen infrastructure across all Finnplay-powered brands, we can help customers gain genuine insights into their data and deliver real-time results that will be of great benefit to their retention and engagement figures. As such, it’s an exciting collaboration that we’re very much looking forward to”
Jaako Soininen, Managing Director at Finnplay, said: “As the leading iGaming platform provider from the Nordic region, Finnplay is always looking for ways to add value to our offering and provide customers with new tools that can have a tangible impact on the success of their businesses.
“By partnering with Golden Whale, we believe we’ve found the perfect way to give Finnplay-powered brands an edge on the competition. By utilising their advanced data science and machine learning technologies, Finnplay customers will now gain key insights, empowering them to make optimised decisions on how to better engage with players in future.”
