Golden Whale Productions, a leading data science provider in the iGaming sector, has entered a strategic partnership with SYNOT Games, aiming to leverage machine learning (ML) to optimize SYNOT’s operations and game distribution.
As part of this collaboration, Golden Whale will serve as a game supplier to SYNOT Games, deploying advanced AI and ML tools to enhance player engagement and expand game reach within SYNOT’s network. By implementing Golden Whale’s predictive analytics models, SYNOT will benefit from automated systems that monitor and respond to gameplay data, generating actionable insights for product improvements.
This ML-driven approach will allow SYNOT to analyze user behaviour with enhanced precision and agility, enabling the company to deliver innovative, scalable solutions aligned with the dynamic demands of the global market. Operating in over 30 countries, SYNOT stands to make substantial gains in both product refinement and new partnerships.
Representatives from both companies have expressed optimism about the collaboration, viewing it as a powerful step toward unlocking significant business benefits. The initial phase of data-driven insights is anticipated to reveal new avenues for product development and market growth, setting the stage for continued advancements.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale are very happy to announce the details of our latest strategic partnership with SYNOT Games and we’re really looking forward to working alongside a business with such a strong track record in iGaming.
“It’s my firm belief that both predictive solutions and machine learning in general have an increasingly important role to play in the game development and sales process – and armed with our powerful technologies, we’re certain SYNOT will be well-placed to capitalise on this in future.”
Filip Hlaváček, Chief Product Officer at SYNOT Games, said: “At SYNOT Games we’ve long prided ourselves on adopting cutting edge technology across our games and solutions, so teaming up with a pioneering data science company like Golden Whale was an obvious fit for us.
“We believe that the insights their predictive models will provide for our business across all facets of customer engagement and game distribution will prove to be a major asset for us and we’re extremely optimistic about what we’ll be able to achieve together going forward.”
