Greentube, the digital gaming and entertainment division of NOVOMATIC, has officially rebranded Ineor, its Slovenian software solutions subsidiary, to Greentube SI.
The rebranding follows the acquisition of an 80% stake in Ineor, which was completed in January 2023. The deal has now been reinforced by the renaming, marking a key milestone in the integration of Ineor’s software development expertise into Greentube’s operations. This move is part of Greentube’s strategy to enhance its technological capabilities and support continued growth.
The acquisition of Ineor provided Greentube with access to advanced online gaming and sports betting software development resources, strengthening the company’s position as a leader in digital gaming technology. By integrating these capabilities, Greentube is better positioned to offer scalable, innovative digital solutions to its global operator partners.
The renaming to Greentube SI underscores the company’s commitment to expanding its technological infrastructure across Europe and further developing its capacity to deliver cutting-edge digital solutions within the iGaming sector.
Michael Bauer, CFO/CGO at Greentube, said: “We are delighted to officially rename Ineor as Greentube SI.
“Greentube remains committed to investing in top-tier technology, talent and strategic partnerships, and we look forward to delivering greater value to our players and partners with Greentube SI now permanently embedded in the Greentube family.”
Dejan Spasovski, Founder of Greentube SI, said: “Greentube SI is a natural progression of this long-standing partnership. Over the years, merged teams worked hand-in-hand to deliver world-class gaming solutions, and this latest development marks the start of the next exciting and successful chapter, now under the same name.
“With Greentube’s commitment to innovation and its expansive global reach, Slovenian subsidiary continues to be fully committed about the opportunities ahead and remains extremely focused in providing cutting-edge technology to lead the entire Greentube group portfolio.”
