GRID, a game data platform, and BETER, a provider of betting content and gaming solutions, are collaborating to enhance BETER’s esports portfolio by incorporating more official data-powered solutions.
Under the terms of a multi-year agreement, GRID will supply BETER with official data feeds from its platform to power BETER’s product offering. Additionally, BETER will benefit from new modeling capabilities provided by GRID, and an expansion of the content offering. BETER’s clients will enjoy the introduction of new titles on the platform, including VALORANT, a first-person shooter (FPS) game that has gained popularity among the betting audience in recent months.
Evgeniy Bekker, Esports General Manager at BETER commented, “Ensuring we have access to official data feeds within our esports portfolio is of the greatest importance, which is why we are extremely pleased with this new holistic approach to our partnership with GRID.
“Clients trust us to bring them the most comprehensive esports solution on the market and working alongside GRID further bolsters our position within the betting industry for paving the way in esports development with integrity.”
“GRID and BETER are aligned in the understanding that secure, quality data can truly open the doors for innovation and growth within the betting space. We are looking forward to bringing even more value to the industry with the team at BETER and to creating the best possible experience for its users powered by GRID Data,” added Mikael Westerling, Chief Sales Officer at GRID.
