Groove Enhances iGaming Offering Through Spribe Partnership
Spribe, the distinguished software development company behind Aviator, the globally recognized crash game, has recently entered into a strategic partnership with the renowned iGaming platform provider and content aggregator, Groove. This partnership aims to broaden the distribution of Aviator and Spribe’s complete collection of instant games, making them readily available to Groove’s operator partners within the iGaming sector.
Aviator has established itself as a widely embraced crash game worldwide, boasting an impressive five million monthly active users. The game, which utilizes an increasing curve format, features a plane ascending into the sky, with a win multiplier increasing in tandem with the plane’s altitude. The goal is simple – players must cash out before the plane disappears, creating a unique balance of risk and reward within the iGaming platform.
What makes Aviator even more engaging is its multiplayer capability, providing a highly interactive gaming experience complete with chat functionality and real-time leaderboards.
The agreement with Groove not only incorporates Aviator but also extends to Spribe’s full range of Turbo games, including Mines, Dice, Plinko, Keno, Goal, HiLo, and Hotline.
The partnership signifies a substantial step for Groove in providing its operator partners with innovative online casino content, proven to captivate the critical yet elusive Millennial and Post-Millennial demographics. Moreover, it introduces a fresh batch of content to existing players, further enhancing user retention and engagement within the iGaming landscape.
David Natroshvili, Managing Partner & Co-founder at Spribe said, “Groove is the platform provider and aggregator of choice for some of the biggest online casino brands in the world, so it’s great that we have been able to integrate our full suite of games into its portfolio.
“Spribe is well-known for Aviator, but we also have a suite of other fast games that are just as fun and thrilling. This makes it an important partnership for us, boosting the distribution of all our titles with power player iGaming brands in markets worldwide.”
Yahale Meltzer, COO at Groove added, “As a platform provider and content aggregator, we absolutely must stock the most fun and entertaining games in the market. In Spribe, we have a developer partner whose content offers exactly that.
“Aviator has taken the market by storm and is one of the most popular games in the world right now. Not only that, but this deal also includes the developer’s next-generation Turbo Games, so adds more variety and quality to our offering yet.”