Hard Rock Bet and Playtech launch AC Live Roulette

Hard Rock Bet Casino has introduced Atlantic City Live Roulette in partnership with Hard Rock Hotel & Casino Atlantic City and technology provider Playtech, extending its igaming live-dealer offering in New Jersey. The new table streams directly from the casino floor at Hard Rock Atlantic City, allowing online players to place bets alongside on-property guests at the same physical roulette table in a “dual-play” format.

Atlantic City Live Roulette is available 24/7 on Hard Rock Bet Casino in New Jersey and is designed to mirror the pace, sound and environment of the land-based game, with spins conducted by Hard Rock Atlantic City dealers. The product is exclusive to Hard Rock Bet Casino and aims to connect remote igaming customers with a live Atlantic City setting without leaving their location in-state.

The launch strengthens Hard Rock Bet’s igaming live casino line-up, which forms part of a wider New Jersey online casino portfolio of more than 3,800 games. The platform is integrated with Unity by Hard Rock, giving players access to a single rewards framework that links digital activity with the broader Hard Rock ecosystem. App store ratings for Hard Rock Bet currently stand at 4.9 stars in Apple’s App Store and 4.7 stars in Google Play, reflecting user feedback on the igaming service’s mobile performance.

For Playtech, Atlantic City Live Roulette adds another branded, land-based-linked live table to its US igaming footprint, underpinning a strategy focused on bespoke environments developed in collaboration with licensed operators. The three-way collaboration between Hard Rock Bet Casino, Hard Rock Hotel & Casino Atlantic City and Playtech highlights how live casino and igaming products are increasingly being used to bridge online and on-property experiences in regulated US markets.

“We’re thrilled to bring the excitement of the Hard Rock Hotel & Casino Atlantic City floor directly to players’ screens. Atlantic City Live Roulette blends the authenticity of a live table with the convenience of online play, giving our New Jersey players a true ‘same wheel, same spin’ experience,” said Rich Criado, Vice President of Casino at Hard Rock Bet.

“Our team is excited to showcase the energy of our live table games to a broader audience,” said George Goldhoff, President of Hard Rock Atlantic City. “This experience captures the excitement of our world class casino, whether guests are visiting us in person or playing from their phones.”

“We are delighted to be expanding on our successful and growing partnership with Hard Rock Bet through this immersive, engaging dual-play experience,” said Marat Koss, Chief Interactive Gaming Officer at Playtech. “Our collaboration is helping to the bridge the gap between online play and the casino floor for an immersive user experience and we’re proud to see our shared vision for the future of live-dealer entertainment resonating with players across the U.S.”