Hard Rock Bet Casino has introduced a new exclusive igaming title, Hard Rock Cash Lock™, developed by AGS as part of an ongoing partnership between the two companies. The bespoke slot is now available to players in New Jersey through the operator’s online platform.
The launch follows the 2024 release of Hard Rockin’ Reels, a branded stepper-style game also created by AGS specifically for Hard Rock Bet Casino. The two titles represent a tailored content strategy designed to differentiate Hard Rock Bet within the competitive U.S. igaming market.
Hard Rock Bet Casino currently offers more than 3,000 casino titles as part of its wider igaming and sports betting portfolio. The platform is available on iOS, Android, and desktop, and consistently ranks among the top-rated real money gaming apps in the United States. AGS, listed on the New York Stock Exchange, continues to expand its digital content offering in regulated North American markets.
Zoe Ebling, VP of Interactive at AGS said: “Hard Rock Cash Lock™ continues our successful collaboration with Hard Rock Bet Casino, proving how bespoke content can elevate player engagement and set operators apart from their competition.
“By blending immersive Hard Rock themes with innovative mechanics, we’re delivering New Jersey players a seamless, standout experience.”
Rich Criado, VP Casino at Hard Rock Bet, added: “Inspired by the smash hit Capital Gains, Hard Rock Cash Lock marks yet another successful bespoke collaboration with AGS, and we know our players are going to love the high-energy gameplay and unique bonus features.
“We’re thrilled to have developed and launched another exclusive, on-brand experience, which continues to be our focus as we build on the over 3,000 games available on our top-rated platform.”
