Hard Rock International has launched emergency relief efforts following the recent earthquakes in Venezuela, with financial support and meal distribution aimed at affected communities.
The company’s charitable organisation, the Hard Rock Heals Foundation, together with Hard Rock Bet, is contributing US$60,000 (£45,331) to support approximately 15,000 meals through World Central Kitchen, which provides food assistance during natural disasters and humanitarian emergencies.
In Caracas, employees at Hard Rock Cafe are preparing and serving around 1,000 meals each day for families, residents and emergency responders affected by the earthquakes.
The Caracas venue is also serving as a local distribution centre in coordination with World Central Kitchen as relief efforts continue.
“In moments of crisis, our responsibility is to move quickly and compassionately to help people in need,” said Jeff Hook, Chief Operating Officer for Hard Rock International and Hard Rock Heals Foundation Board member.
“Through the Hard Rock Heals Foundation, Hard Rock Bet, World Central Kitchen and our dedicated team at Hard Rock Cafe Caracas, we are helping deliver nourishment, comfort and care to families facing an incredibly difficult recovery.”
