Helping Small Studios Scale Faster With BGaming Publishing

SUPPORTED CONTENT: Breaking into iGaming is no longer just about building a good game. Smaller studios also need distribution, visibility, analytics, and marketing power to compete globally — resources that are often difficult to access independently. 

This is the gap BGaming Publishing aims to close, affirms their Product Owner Igor Bondarenko (pictured, above). 

“Our program works as a full publishing ecosystem for iGaming studios, combining technical integration with global distribution, promotional support, analytics, and growth tools,” says Bondarenko. 

Through BGaming’s network of more than 3,000 operators, partner studios can launch games internationally faster and with fewer barriers. 

The model is built to stay flexible for growing teams, offering transparent partnership terms, dedicated support, and scalable commercial options. 

One of the strongest examples of this approach is BGaming’s collaboration with Perfect Position Studios, a studio whose titles have quickly gained traction among players and streamers alike.

Perfect Positioning

Perfect Position Studios is a data-driven studio that develops slots based on player and streamer behavior, using audience insights to shape gameplay mechanics, pacing, and retention flow. 

Rather than chasing short-term trends, the studio focuses on building games with long-term replay value and accessible, streaming-friendly gameplay.

This approach has already yielded several notable releases from BGaming Publishing. 

Titles like Clucking Hell and Wild Clusters combine fast-paced mechanics, achievable win potential, and highly engaging gameplay loops that perform well for both players and streaming audiences. 

Meanwhile, Gates of Power expanded its portfolio with a more feature-rich pay-anywhere format built around progressive multipliers and continuous, action-driven gameplay.

The collaboration also demonstrated the flexibility of BGaming Publishing through Frog’s Spell – a custom project created for Shuffle Casino based on the Clucking Hell concept. 

For BGaming, this became an important example of how the publishing ecosystem can support not only standard releases, but also tailor-made games developed around specific operator needs.

Data-Driven Results

The performance of Perfect Position’s portfolio shows how publishing support can directly translate into measurable growth for a studio.

Commenting on the partnership, Bondarenko underlined: “Perfect Position understands modern player behavior extremely well. Their games combine strong mathematics, streaming potential, and accessible gameplay.

“The results show that smaller studios can compete with established names when they receive the right publishing support and distribution.”

According to BGaming’s internal analytics, all three recent major releases–Wild Clusters, Clucking Hell, and Gates of Power–entered the company’s Top 5 games by new player acquisition during their release month.

Among them, Wild Clusters delivered the strongest acquisition result, generating 5.31 percent of total new player inflow across the platform during launch, while both Clucking Hell and Gates of Power reached approximately three percent. 

These figures place the titles on par with some of BGaming’s established flagship releases, including Merge Up 2.

While long-term streamer engagement is particularly strong around Clucking Hell, audience response and long-term traction proved especially high for Gates of Power, which became the fastest-growing title among the three releases after launch. 

This difference highlights the portfolio’s ability to engage multiple audience segments simultaneously – from creators seeking dynamic streaming content to players looking for longer-term replay value.

The games also continue to perform strongly in the live streaming market, regularly remaining in BGaming’s Top 10 titles by airtime for extended periods. This visibility directly contributes to sustained acquisition and organic player engagement.

Retention

Retention is supported by another important factor – the balance between volatility and realistic win potential. 

Unlike many high-volatility slots where top multipliers remain largely theoretical, Perfect Position’s titles are designed so that significant wins feel genuinely achievable. 

This encourages repeat play and improves long-term engagement behavior and  is reflected in deeper performance metrics as well. 

Average bet size on Day 7 is 156 percent higher than BGaming’s overall benchmark portfolio averages, while average session duration remains around 10 percent above median levels, driven by layered mechanics, continuous feature activity, and highly stream-friendly pacing.

The Perfect Position Studios team also highlighted the practical side of the collaboration

“The biggest difference for a smaller studio is reach. We can build a strong game, but getting it in front of the right operators and players at the right time is a separate discipline entirely,” says Bondarenko.

“BGaming Publishing handles that layer, which lets us spend more time on analyzing player behaviour, fine-tuning mechanics and design, and less on logistics, so we can put all the focus on perfecting our games.

“It also helps that the team is quick to respond and easy to work with. Releases go out the way they should, without surprises – which is all you really want from a publishing partner,” Bondarenko added.

Growth Model for Smaller Studios

The partnership between BGaming and Perfect Position Studios reflects a wider shift in how iGaming publishing operates today.

For many driven and upcoming studios, the main challenge is not game development itself, but everything around it – entering regulated markets, securing operator deals, building distribution channels, and running effective promotion. These layers often slow down or limit international expansion.

Publishing ecosystems like BGaming’s help remove that complexity. They provide access to infrastructure, market reach, and performance tools, allowing studios to concentrate on design and product quality while still operating at scale.

The results from Perfect Position’s portfolio show that this model can close the gap between small and established studios. 

When strong game design is supported by structured distribution and data-driven growth, newer teams can compete for visibility and player attention on equal footing.

In a market where reach often determines outcomes as much as gameplay, publishing support becomes not just operational help, but a key driver of competitiveness.

The success of BGaming’s collaboration with Perfect Position demonstrates how the right publishing ecosystem can help independent studios scale faster, reach wider audiences, and turn promising concepts into commercially successful products.