Hub88 has extended its collaboration with live content supplier 155.io to integrate the studio’s latest release, Ducks.io, into its igaming aggregation platform. The real-world, live-streamed duck racing game becomes the latest addition to Hub88’s growing catalogue of alternative betting content.
Ducks.io features live races with brightly coloured plastic ducks navigating a 30-metre custom-built watercourse, complete with natural and artificial obstacles such as rapids, rocks, water jets and animatronic crocodiles. The races are streamed from 155.io’s 10,000 sq ft studio, with live commentary and influencer-led broadcasts adding a social dimension to each session.
Available 24/7 and optimised for quick engagement, the game follows 155.io’s earlier marble racing release Marbles.io and is offered to Hub88’s global igaming operator partners via a single API integration.
The partnership reflects continued interest in low-barrier, livestream-based betting formats and supports Hub88’s broader strategy to diversify its portfolio with interactive and non-traditional igaming content.
Ollie Castleman, Managing Director at Hub88, said: “Our partnership with 155.io reinforces our mission to deliver truly original and standout content to our partners. Ducks.io unlike any other release, it is a bold and clever twist on a familiar concept that is recognised globally.
“We are delighted to add the title to our portfolio, with its simple yet quirky concept expected to match, if not exceed, the success of 155.io’s previous releases.”
Sam Jones, Founder and CEO at 155.io, said: “Ducks.io was developed in response to the popularity of plastic ducks all over the world and taps into the playfulness and nostalgia of duck racing. We are delighted to see how well the game is received and continue to push the limits of creativity with our ideas.
“By teaming up with Hub88, we have the perfect partner to elevate the game globally. After the success of Marbles and our recent studio rebrand, we are proud to up the live racing stakes.”
