Ibex.ai and Flows Announce Partnership Agreement for iGaming Industry

Ibex.ai, the first self-driving retention engine in the iGaming industry, has entered into a strategic partnership with Flows to deliver a comprehensive solution for iGaming operators. This partnership aims to provide operators with complete control over their activities and journeys, while enabling them to fully automate their retention efforts.

Through this partnership, Flows customers will have access to Ibex’s advanced and automated retention solution, which can be activated with a single click using a pre-built Flows template. This integration will eliminate the need for manual data exchange efforts and enable Flows partners to assess the effectiveness of Ibex’s self-driving retention solution for their business.

One of the products included in the Ibex.ai suite is its bonus optimization tool, which provides accurate calculations for each player, taking into consideration all financial parameters and optimizing for LTV or other KPIs. This platform ensures that bonuses are only given to segments and players that will be profitable, avoiding human errors.

As part of their new partnership, Ibex.ai is offering iGaming operators who are using Flows a 3-month free trial of their product. This offer enables clients to try out Ibex with the click of a button for part of their player base, without any integration or manual data exchange. This special offer provides an excellent opportunity for operators to experience firsthand how the partnership between Flows and Ibex.ai can enhance and automate their retention activities.

James King, CEO of Flows, said: “We are thrilled to add Ibex.ai as a partner within our Flows pre integrated exchange and be able to provide our partners with ease of access to a market leading enhanced machine learning solution that can help to greatly decrease bonus spends and improve overall profitability” “Our partnership highlights further our drive to offer customers the most agnostic solution on the market, as we enable them to have choice over who they work with and how they work with them and orchestrate seamlessly between systems through Flows.”

Thomas Aigner, Head of Business Development of Ibex.ai, said:”We are excited to partner with Flows, as their no-code automation platform provides the perfect complement to our self-driving retention solution. This collaboration will enable us to offer CRM Teams a hybrid model that provides manual journey control where necessary, while also fully automating retention activities for parts of the player base. We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.”

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