ICONIC21: Formerly BETER Live, Rebrands to Strengthen Market Position

BETER Live, a leading provider of live betting solutions, has officially rebranded as ICONIC21 following its separation from the BETER Group. This strategic move marks the beginning of a new phase for the company as it refines its focus and enhances its offerings in the rapidly growing online gaming market.

Operating independently as ICONIC21, the company brings together a team of industry experts known for their innovation and creativity in gaming content. The rebrand reflects ICONIC21’s commitment to providing a client-first approach, with a focus on delivering cutting-edge, customizable live gaming solutions that meet the unique needs of its partners.

ICONIC21 will continue to handle all aspects of its operations internally, ensuring efficient service and quick responses to customer demands. The company plans to elevate its personalized service offerings in the coming months, accelerating the delivery of new features and securing strategic partnerships to fuel mutual growth.

As part of its growth strategy, ICONIC21 will expand its product portfolio to include more diverse and innovative content. This will feature new game formats, bonus features, and a stronger focus on live gameshows, which remain popular with players globally.

Additionally, ICONIC21’s enhanced promotional tools will enable partners to create highly targeted acquisition and retention campaigns, while offering tailored live dealer experiences that align with the branding and preferences of their players in specific markets.

With this rebrand, ICONIC21 aims to set new standards for live gaming solutions, driving deeper engagement and delivering greater value to operators and players alike.

Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.

With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”