This year marks a full decade of operations for Malta-based iGaming technology provider iGP, writes Lauren Harrison.
Founded in 2016, the company has gone from strength-to-strength, evolving into a full-suite tech provider that delivers platform, aggregation, lottery and payment solutions to operators worldwide.
In this exclusive interview with iGamingFuture’s Head of Content Curtis Roach, Dirk Camilleri, Chief Product Officer at iGP, explores the strategy behind building platform architecture designed to scale across highly-regulated markets, iGP’s bonus engine, and balancing short-term tech investment with long-term gains.
Although a relative newcomer to iGP, Dirk’s no stranger to the iGaming industry.
Also celebrating a decade in iGaming, he began his career at Betsson and went on to rise through the ranks at Jackpotjoy, Global Gaming Group and Green Jade Games, reaching Vice President of Product at Pariplay before joining iGP last year.
Curtis began by asking him:
iGP has remained firmly positioned as a purely B2B provider, while other providers have diversified their models in an increasingly complex market. How does this focus strengthen platform stability, delivery confidence and long-term partner trust?
“Remaining pure B2B removes structural conflicts that often arise when suppliers also operate consumer-facing brands. Essentially, we don’t have competing priorities between two different businesses.
“Our product priorities are fully aligned with operator needs, which allows us to stay focused and closer to our clients.
“From a delivery perspective, this gives our teams greater focus to meet what operators require. It also builds trust with our partners as there’s no hidden agenda or distraction competing with their business.”
As operators scale across multiple brands and jurisdictions, fragmentation often becomes a major growth blocker. How does iGP’s platform architecture support multi-brand, multi-market expansion without multiplying operational or technical complexity?
“This was a conscious decision we made two-years-ago. Strategically, we identified where we wanted to be over the next five-years and invested heavily in our tech and teams. We undertook a major refactor to target regulated and diverse markets.
“Our platform is modular, allowing us to address each jurisdiction separately while remaining part of one infrastructure.
“We built a multi-tenant, multi-jurisdiction system, which lets us implement market changes as they arise. Changes are handled through configurations, so if a regulator introduces a new requirement, we can adapt to that market without affecting the rest of our operations.
“The result is faster scaling and quicker launches for operators.”
Bonus abuse, rigid reward mechanics and unlimited campaign flexibility remain persistent operator pain-points. What are the most effective options available for operators hoping for greater control over their engagement whilst protecting long-term value?
“Many operators have historically prioritised short-term activity over sustainable player value. Traditional campaigns and bonuses often aren’t personalised or aligned with player needs. Our modern approach focuses on progression and loyalty – the things players genuinely value.
“iGP’s Bonus Engine bases bonuses on lifetime contributions and player needs. By categorising players according to different criteria, it offers personalised and intuitive deals based on the overall journey rather than isolated cases.”
Technical debt is one of the industry’s most underestimated risks, especially for fast-growing operators. From your perspective, what should operators prioritise today to future-proof their platforms for sustainable growth?
“Balancing short-term and long-term thinking is always a challenge. Many operators equate speed to market with readiness, which can become costly later.
“At iGP, we consciously prioritise long-term goals alongside fast turnaround. Our attitude is that if any shortcuts have been taken, we’ve got to address them immediately so they don’t come back to haunt us down the line.
“The result is a modular, scalable platform that supports expansion into multiple regulated markets, new brand launches and growth with existing clients. It’s a future-proof platform, designed to extend with the operator over time.”
Editor’s Note:
After a decade of successful operations, iGP has proved it has what it takes to serve the market long term.
While others have diversified, iGP’s commitment to a pure B2B model has allowed it to double-down on its core strengths, platform architecture and client relationships – and avoid conflicts of interest.
As this interview highlights, iGP is now laser-focused on solving the most pressing operators’ challenges: Scaling across multiple brands and geolocations, delivering bonus mechanics that resonate with and engage players, and ensuring operators have the tech needed to prepare them for long-term success.
And with a modular, multi-brand, multi-market platform that’s designed to adapt to regulation and grow with operators, as iGP enters its next decade, it is all about scaling responsibly and at pace, but without cutting corners.
