iGP, a leading iGaming platform and aggregator supplier, has expanded its product suite by integrating two key offerings from SameGrid: GamePark and PayLab. These solutions are designed to enhance the personalized experience for customers and optimize payment processes for operators.
GamePark is a data-driven AI recommendation engine that creates personalized customer experiences by offering content recommendations based on various factors. These include ‘Because You Played,’ ‘Similar Players Liked,’ ‘Exclusive VIP Picks,’ and game recommendations based on specific themes. The engine also includes A/B testing capabilities, allowing partners to compare strategies and performance. GamePark can be integrated into any CRM system, and its recommendations can be tailored to meet specific KPIs and business goals.
PayLab is a payment orchestration and reconciliation service that connects to over 400 payment service providers (PSPs) and supports more than 100 currencies, including cryptocurrencies. The system’s advanced geo-targeting ensures that operators receive optimized payment solutions for different territories. In addition, PayLab provides a range of in-built managed services, including PSP management, risk and fraud management, and marketing and commercial support.
The introduction of GamePark and PayLab underscores iGP’s commitment to improving partner satisfaction and enhancing player experiences. These solutions aim to offer greater personalization and streamline operational efficiency for iGaming operators.
Representatives from iGP, GamePark, and PayLab will be available at ICE in Barcelona from January 20-22, 2025, to discuss how these solutions can benefit potential partners looking to enhance their offerings.
Daniel Dwek, VP of Product at GamePark, said: “Players in the iGaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalized content tailored to their preferences.”
Ariel Reem, CEO at PayLab, added: “iGaming operators require advanced systems to manage the volume of payments. With orchestration, reconciliation and managed services combined within the PayLab offering, iGaming companies need look no further for a neat payment solution.”
Jovana Popovic Canaki, CEO at iGP, commented: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximize engagement for our partner operators and deliver seamless player experiences, which is always our aim.
“Tailored content and comprehensive payment solutions are two of the most important factors for a successful business and we are sure our latest offering can provide unmatched experiences.”
