IGT PlaySports Secures 2023 SBC Sportsbook Supplier of the Year Award

International Game Technology PLC (IGT) has announced that its PlaySports platform has been awarded the Sportsbook Supplier of the Year at the 2023 SBC Awards North America held in New York.

Recognized for its notable impact within the iGaming industry, the PlaySports platform has become an integral part of the sports betting market in the U.S. and Canada. Its key attributes include versatility, scalability, and market readiness, offering substantial advantages to operators in the iGaming landscape, especially those in need of rapid implementation.

The PlaySports platform is further distinguished by the comprehensive support provided by IGT’s trading advisory services team. Offering round-the-clock assistance, the team provides expertise in localized oddsmaking for pre-game and in-play betting, marketing, promotion, and operational support for everyday sportsbook activities.

The 2023 SBC Awards North America, held alongside the 2023 SBC Summit North America, honors the accomplishments of operators, affiliates, and suppliers across major digital and sports betting sectors including payments, marketing, platform provision, and data.

“There is no shortcut to success. Winning the Sportsbook Supplier of the Year award is a wonderful testament to the hard work our team members put in day after day, year after year,” said Joe Asher, IGT President of Sports Betting. “IGT PlaySports is supporting customers in 30 jurisdictions across North America. We are honored to be recognized by SBC and look forward to continuing to serve our many loyal customers.”

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