Island Luck Casino and Sportsbook has launched OtherLevels’ Sports Engagement Platform (SEP) just in time for the 2024-25 NFL season, enhancing its ability to deliver personalized, real-time content to its online players.
With the integration of SEP, Island Luck can now provide pre- and in-play messaging that incorporates live odds and game data from thousands of markets. This allows the operator to offer personalized wagering recommendations based on individual betting behavior.
Leveraging platforms like Kambi, a key partner for Island Luck, SEP enables seamless content creation tailored to sportsbook data. The platform processes real-time game conditions, including odds, game state, and timing, to determine optimal engagement moments. This approach increases player activity and session duration.
The launch is a significant step for OtherLevels, reinforcing its position in sports-powered activations. SEP’s reach spans major sports leagues, including NFL, MLB, NBA, and global soccer competitions, providing tailored wager recommendations daily. Last season, OtherLevels reported an 8.24% increase in NFL bets and a substantial boost in NBA activations, highlighting its impact on driving engagement.
Sebas Bastian, CEO at Island Luck, said the timing of the partnership was ideal given the start of the new NFL season on 5th September.
He added: “We’re excited to partner with OtherLevels as our goal is to be the market leader through both innovation and delivering the best experiences to our players.
“We see a massive market opportunity in using their Sports Engagement Platform to drive further personalized experiences before and during live games across multiple sports and markets, creating increased wagering opportunities for our players, especially during the NFL season.”
Brendan O’Kane, CEO at OtherLevels, said: “This is all about maximizing the activation opportunity and the Sports Engagement Platform enables Island Luck to provide a next generation, live sports-powered experience for all players.
“With SEP, Island Luck delivers sophisticated personalized market recommendations and content in real-time, 24/7 with no additional staffing and using Island Luck’s existing outbound channels. We look forward to working with the Island Luck team to maximize activation and player experiences as we move into the coming football season.”
