John Atkinson Joins Future Anthem for Americas Business Development

Future Anthem, a leading company in AI and data science for the iGaming industry, has announced the appointment of John Atkinson as their Vice President of Business Development for the Americas. In this role, Atkinson will spearhead the commercial strategy for Future Anthem in the Americas, focusing on promoting and selling the company’s AI-driven product suite.

Atkinson brings to the table extensive experience in the iGaming and media sectors, particularly within the North American betting and gaming landscape. Before joining Future Anthem, he held the position of Vice President of Business Development – Casino at FanDuel. His career also includes significant roles in business development at 888 and Genius Sports, illustrating his deep understanding and expertise in the iGaming field.

In addition to his experience in iGaming, Atkinson has a background in sports media, with previous stints at ESPN and Fox Sports. His diverse experience in both media and iGaming positions him well to lead Future Anthem’s business development efforts in the Americas, driving growth and expanding the reach of their AI and data science solutions in the industry.

Leigh Nissim, Future Anthem CEO, said: “The race to real-time personalisation is well and truly underway. As the American interactive markets mature and the focus increasingly turns towards profitability and ROI, it’s more important than ever that operators leverage their data with AI to personalise player experiences to drive loyalty with additional engagement.

“We are delighted to announce the appointment of John as VP of Business Development – he will be a huge boost to Anthem thanks to his extensive experience in the industry and deep understanding of US operators. We look forward to further embedding real-time AI across the US and creating long-term working relationships throughout the region.”

John Atkinson, incoming VP of Business Development – Americas, said: “I am thrilled to be joining Future Anthem – a leader in AI and real-time personalization. I look forward to leading Future Anthem in the Americas as we bring our first-class products to partners across the region.

“It’s a fantastic time to join the team and I’m ready to help drive the business towards its goals.”