Latest agreement will see 4 Bears Casino & Lodge launch reservation-wide mobile sports betting, following the successful launch of Kambi’s on-property sportsbook in March.
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a partnership to provide its proprietary player account management (PAM) solution to the Mandan, Hidatsa and Arikara (MHA) Nation’s 4 Bears Casino & Lodge in New Town, North Dakota.
The agreement will enable 4 Bears Casino & Lodge to add reservation-wide mobile sports betting for the first time, building on its successful on-property sportsbook launch with Kambi in March and underscoring Kambi’s status as the sportsbook provider of choice for tribal operators across North America.
Kambi’s PAM provides the account-based technology infrastructure required to support areas such as player onboarding, identity verification and payments, enabling operators to deliver a seamless sports betting experience for their customers.
The new agreement marks Kambi’s first commercial PAM partnership since its acquisition of PAM source code in November 2025 and underlines its ability to offer operators greater flexibility with the option of a single Turnkey Sportsbook and PAM solution.
Werner Becher, Kambi Group CEO, said: “We are pleased to expand our partnership with the MHA Nation and 4 Bears Casino & Lodge following the launch of their on-property sportsbook earlier this year. The addition of Kambi’s PAM solution will support the next phase of their sports betting journey, enabling an engaging reservation-wide mobile experience while giving the operator greater control across the player lifecycle.”
Patrick Packineau, 4 Bears Casino & Lodge General Manager, said: “Kambi has already proven to be an excellent partner for 4 Bears Casino & Lodge, and we are pleased to build on that momentum with the integration of Kambi’s PAM and launch of reservation-wide mobile sports betting. Kambi’s PAM solution gives us the technology foundation to provide guests with a convenient, account-based experience while supporting our long-term ambitions for sports betting growth.”
