UK independent bookmaker Ken Howells has gone live with EveryMatrix’s full turnkey sports and casino platform, marking another addition to the technology provider’s UK client base. The move sees the long-standing brand migrate from its previous supplier to EveryMatrix’s complete tech stack in a bid to expand its digital operations and modernise its offering.
EveryMatrix now delivers Ken Howells a full igaming solution designed for the UK market, integrating player account management, payments, bonusing, and affiliate systems into a single package. The platform combines both sports and casino capabilities, supporting the bookmaker’s strategy to strengthen its digital presence while continuing to serve its traditional customer base.
Based in Wales, Ken Howells is recognised for its retail and telebetting services, with a particular focus on horse racing, football, and rugby. The launch underlines EveryMatrix’s increasing momentum in regulated markets, as more UK operators adopt its turnkey technology to support both online and land-based growth.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”
Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”
“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”
