Kindred Group plc (Kindred) has reported a slight increase in its share of gross winnings revenue from high-risk players for the third quarter of 2024, reaching 3.2%, up from 3.0% in Q2. Despite the rise, Kindred remains focused on reducing this share and is dedicated to fostering sustainable behaviour changes among players through targeted interventions.
The percentage of players who showed improvement after interventions rose to 87.3% in Q3, compared to 86.8% in Q2 2024 and 87.1% in Q1 2024. This improvement highlights Kindred’s ongoing commitment to refining its intervention strategies and promoting safer gambling habits across its customer base.
The following table highlights global statistics from Kindred Group over recent quarters:
| Quarter | Share of Gross Winnings Revenue from High-Risk Players | Improvement After Interventions |
|---|---|---|
| Q3 2023 | 3.3% | 86.7% |
| Q4 2023 | 3.1% | 87.4% |
| Q1 2024 | 3.2% | 87.1% |
| Q2 2024 | 3.0% | 86.8% |
| Q3 2024 | 3.2% | 87.3% |
Since February 2021, Kindred has been transparent about its share of revenue from harmful gambling, reporting these figures alongside intervention outcomes every quarter. This data is central to Kindred’s broader mission of creating a more transparent and sustainable iGaming industry, underscoring its long-term commitment to responsible gambling practices.
“The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioural harm detection and automated intervention systems. Looking ahead, we recognise this need as well as to broaden our focus to ensure comprehensive coverage across more areas related to safer gambling. A key aspect of this future strategy is to build on the strengths, insights and knowledge gained from our proprietary detection system over the years”, says Esther Scheepers, Head of Responsible Gambling at Kindred Group.
“The general awareness and knowledge around gambling disorder is increasing rapidly, as is the sophistication of technological support tools. By combining our own knowledge with new and improved technology, we can enhance detection capabilities further. We are currently upgrading our detection system with a new improved system, which will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling. Additionally, we are exploring opportunities to expand and refine our research initiatives, particularly in areas shaped by current trends and emerging issues in consumer protection”, ends Esther Scheepers.
