Kwiff has appointed RavenTrack as its primary affiliate tracking provider as the operator continues to expand its presence across regulated iGaming markets.
The agreement will see Kwiff integrate RavenTrack’s platform-as-a-service technology to support affiliate program management, tracking and reporting capabilities. The partnership is intended to improve operational efficiency and provide additional transparency and accuracy across the operator’s affiliate activities.
Kwiff, which operates in the online sports betting and iGaming sector, has been expanding its footprint in the UK and international markets. The operator is known for its “supercharged” betting mechanic, which randomly increases odds across selected wagers and sporting markets.
RavenTrack provides affiliate tracking and management technology to companies operating within the iGaming industry. The supplier said the partnership followed a competitive selection process and noted that the two companies had already begun working together during the initial implementation phase.
The collaboration reflects continued investment by iGaming operators in affiliate infrastructure and performance marketing technology as competition for player acquisition intensifies across regulated markets. Operators are increasingly seeking automated and data-driven solutions to manage affiliate relationships, campaign attribution and return on investment.
Kwiff stated that the partnership with RavenTrack forms part of its broader affiliate strategy as it continues to scale operations and support growth across multiple iGaming jurisdictions.
“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,” said Kate Scowen, sales and growth manager at RavenTrack.
“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”
Jack Milner, campaign manager at Kwiff, commented on the partnership, saying: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
