Largest Gambling Fair in Latin America Breaks Record in 2024 with 14,000 Visitors


The 2024 edition of the largest sports betting, lotteries, affiliates, and iGaming event in Latin America concluded last Thursday (25th). BiS SiGMA Americas was held over three days at the Transamerica Expo Center in São Paulo.

With the best structure ever offered on the continent for sector meetings, BiS 2024 made history with a record public attendance. According to the organizers, approximately 14,000 people visited the venue on the 23rd, 24th, and 25th.

Additionally, the tradeshow also registered a 30% increase in its physical space to accommodate new companies.

In total, there were 250 exhibitors and sponsors, including operators, providers, payment methods, game developers, marketing affiliates, and other areas of the industry.

“The event was a success. We saw an increase in public attendance and space. There was a lot of discussion about the future of the market, regulation, and what it can bring to this segment,” explained event Co-founder Alessandro Valente.

BiS and SiGMA Awards

Besides the Transamérica, the event also featured an awards ceremony on Tuesday and Wednesday nights at Um Rooftop. The awards recognized the dedication of professionals and companies that contributed most to the growth of the Brazilian industry.

BiS SiGMA Americas: Multilingual and Multicultural

According to recent data, Brazil ranks third worldwide in online betting consumption. Therefore, the interest from groups of other nationalities in entering or intensifying their operations in the national territory is enormous, as evidenced in this edition.

After all, BiS SiGMA Americas welcomed exhibitors from 60 different countries, with more than 35 languages spoken over the three days. All panels and lectures with internationally renowned figures offered simultaneous translation options.

Carlos Cardama, one of the show creators, highlights: “This is the best event of its kind in Latin America, and we were able to offer lectures with substantial market content. It is a pride to see how many countries we were able to gather here in Brazil.”

“I want to thank everyone for their trust, and I am sure that we have achieved our goal of exchanging information and technologies from the sector and generating business,” he adds.

In such a significant year for gaming in Brazil, due to the implementation of awaited regulations, the 2025 edition of BiS SiGMA Americas is already eagerly anticipated by thousands of people as it helps to chart the short, medium, and long-term directions of the sector.

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