New data published by OLBG indicates a decline in tourism to Las Vegas, with average monthly visitor numbers falling by approximately 264,000 compared to 2024, representing a 7.6 percent decrease.
The figures show average monthly visitors dropping from 3.47 million to 3.21 million, alongside a reduction in hotel occupancy to 80.4 percent from 84.4 percent, marking the lowest level in four years. Average daily room rates have also declined by close to 10 percent, while revenue per available room is down 13 percent year-on-year, reaching its lowest point outside pandemic conditions in more than nine years.
Despite weaker tourism performance, gaming revenue has shown relative stability, increasing by 3.8 percent year-on-year to a monthly average of $1.11 billion. However, this growth follows a prior decline and remains below earlier peak levels, indicating that land-based performance is not fully offsetting wider pressures across the hospitality sector.
The data points to shifting consumer behaviour, with igaming and online gambling growth contributing to changes in how users engage with casino products. At the same time, rising travel costs and increased price sensitivity are influencing destination choices, with alternatives such as Atlantic City and Biloxi, as well as European destinations including Prague and Budapest, attracting increased interest.
The findings highlight broader structural changes in the global igaming and casino landscape, where digital channels and cost considerations are increasingly shaping demand, placing additional pressure on established destination markets such as Las Vegas.
An OLBG spokesperson said: “Las Vegas has been the benchmark for global gambling tourism, but latest figures suggest its dominance is being tested. Continued rising costs in terms of travel and accommodation, plus spending in the city, means many players are more selective on destinations.
“Destinations that offer similar casino experiences but at lower prices are becoming more popular – whether that’s still in the US in Atlantic City and Biloxi or across Europe in cities such as Prague and Budapest. Value is becoming the key driver for tourists’ decision-making.
“However, continued growth of online gambling is giving players more flexibility than they’ve ever had. In some cases, this reduces the need to travel altogether whilst others choose short, cost-effective trips with digital play.
“Sin City isn’t going anywhere, though. It remains a world class destination but it’s operating in a much more competitive global market compared to previous years.
