Launching an iGaming business has traditionally been a complex and time-intensive process, but technological advancements have paved the way for innovative companies like Lynon to rewrite the rules and set new standards.
By leveraging a modular architecture and a seamless, all-in-one management system, Lynon’s products allow operators to launch near-instantly. All without compromising quality.
Leading Lynon’s team of seasoned industry professionals is Edgar Davtyan, Chief Market Officer. With over 15-years of experience, spanning iGaming, fintech and marketing, Edgar brings a unique multidisciplinary skill-set and a deep understanding of the B2C ecosystem, which he’s sharing with us today.
Join iGamingFuture’s Head of Content Curtis Roach and Edgar Davtyan as they delve into the company’s “lean on” philosophy and explore how its game-changing software is setting new industry standards for speed, efficiency and quality.
Lynon has entered the iGaming industry as a new SaaS provider, assisting operators in launching their businesses. The company is led by an exceptionally experienced team of iGaming professionals from diverse backgrounds. Can you share more about the team’s extensive experience and how it has influenced your vision for Lynon and its future role in the iGaming industry?
“Our company name, Lynon, represents our ethos. Every layer of our team and expertise is connected, leaning on and relying on each other for stability, strength, structural perfection, and maintenance.
“Our team is made up of professionals from various fields, and we used our communal expertise and empirical knowledge to ‘lean on’ each other to create a collective, problem-solving mindset.
“This mindset is what enables us to develop effective institutional solutions and approaches.
“Our team consists of two distinct groups of specialists. The first group is our SaaS and automation experts, whose analytical and structural thinking drives our solution and service-oriented methodologies.
“The second group consists of betting and online gaming specialists, who contribute valuable insights into effective business communication and adaptability across various markets.
“Time is one of our primary values at Lynon, and we see the need for increased efficiency in the industry.
“We leverage our expertise to save time because we believe that for businesses—especially operators—time is far too valuable to be squandered on operational challenges, ongoing communication with specialists, or pre-launch setups.
“Instead, time should be dedicated to planning for the future, developing strategies, and implementing envisioned objectives.”
One of the biggest challenges faced by new operators is achieving maximum market speed while still delivering the highest-quality solutions. How can Lynon help operators launch quickly without impacting product quality?
“We have developed and structured our core qualities and functionalities so that they do not work [just] as “painkillers” for problems that occur. From modular architecture and integration possibilities, to the versatile platform of component management, the whole system provides a ready-to-go product that is not reactive but rather preventive in its core, allowing time to be saved while simultaneously maintaining quality.
“The readiness of all the constituents of our solutions allows us to provide quick launches without losing product quality. Essentially, ‘we go deep, so operators can go fast!’
“But there’s balance; we do not offer anything quickly if it was not previously and meticulously developed over a solid period of time.
“In technical and product terms, Lynon strikes the time-quality balance with a combination of our four leading solutions: The One-Window Platform to manage everything with a single login; the modular architecture of products, which means no downtimes during updates or improvements; the API reverse cross-integration solution ‘Versa’, which avoids partnership delays; and the ready-to-go skins for 15-minute quick deliveries to launch today.”
Operators often struggle to manage various APIs via multiple platforms, which uses up valuable time and resources. What are the benefits of a one-window solution for iGaming operators, and how easy is it to integrate into their current systems?
“Within complex, multi-layered systems, integrations of even the simplest APIs require extensive resources, time, and procedures.
“But our versatile reverse API cross-integration solution, ´Versa´, solves this problem. This is our open API solution that enables operators to have their preferred providers easily connected to their websites and, forgive the pun, you could say vice versa.
“Regarding the One-Window Platform, this solution allows operators to manage all the components of their iGaming environment on our comprehensive, one-window iGaming Platform with just one login.
“From managing players, games, payments, and CMS to implementing localisation, CRM, reporting, affiliation, and more, this SaaS solution improves the self-service experience for businesses, allowing them to control and manage their products independently and use the enormous potential of SaaS environments.”
Lynon has taken a more modular approach to product development. How does this benefit your clients, and how can it add value compared to the standard solutions currently on the market?
“In the iGaming industry and tech overall, interruptions of some parts often lead to downtimes and breakdowns of the whole system. Even in cases of positive processes, such as functionality updates, interruptions occur due to the strong dependence on constituents.
“Many of the solutions we provide within an iGaming environment support each other but never entirely depend on one another. The modular architecture is our primary solution to prevent downtimes during updates or improvements within the whole platform.
“Such a modular approach contributes to long-term trust for operators, as they, in turn, enjoy incredibly stronger and more rooted user loyalty when the whole system is firm and trustworthy.
“This is a perfect example of ‘leaning on’ within the context of the philosophy behind our brand name ‘Lynon,’ as people, expertise, and solutions may always lean on each other to form a more significant influence and smarter environment, but should not be dependent on each other, losing their core strength and individual advantages.
“These are the main reasons why we can lean on our values and expertise and boldly say, ‘Launch today!’”
Editor’s Note:
Going from idea to market in under 15-minutes has to be a new iGaming record. And while this lightning-fast launch speed might sound like a bold claim, Lynon delivers without cutting corners or compromising quality.
With superior architecture, modular integration and an all-in-one management system, Lynon’s dynamic product design streamlines operations, taking a proactive rather than a sticking plaster approach to solving operators’ challenges.
Embodying the company’s ethos, Lynon’s solutions “lean on” each other without being dependent. This clever modular design draws on each component’s strengths and prevents downtime, allowing operators to say goodbye to content delays and scheduled maintenance, welcoming a true era of 24/7 gaming.
