LeoVegas Extends Kambi Turnkey Deal, Adds Odds Feed+

Kambi Group plc and LeoVegas Group have announced an extension of their longstanding partnership, alongside a new agreement that will see LeoVegas utilise Kambi’s Odds Feed+ product. Under the renewed deal, the companies’ Turnkey Sportsbook partnership has been extended until the end of 2027. This period will allow LeoVegas Group to continue its phased migration toward its proprietary sportsbook platform while maintaining access to Kambi’s comprehensive betting services.

As part of this development, LeoVegas Group and its associated brands — including LeoVegas, BetMGM, BetUK, and expekt — will integrate Kambi’s Odds Feed+, which offers a broad library of fully traded odds delivered through a single API. This solution is designed to support operators in enhancing their sportsbook offerings by combining in-house capabilities with externally sourced pricing.

The new Odds Feed+ agreement extends beyond 2027, reflecting both companies’ intention to maintain a collaborative relationship that first began in 2016. This latest arrangement underscores Kambi’s role as a supplier of advanced igaming sports betting technology and highlights LeoVegas Group’s strategy to balance internal product development with established external solutions as it continues to evolve its igaming operations.

Werner Becher, CEO of Kambi, said: “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”

Published on: