Light & Wonder Extends Platform Deal with ReelPlay
Light & Wonder, Inc. and ReelPlay have agreed to continue their partnership for another four years. During this period, Light & Wonder will add 12 new games to its platform annually through ReelPlay, including exclusive content for specific markets. Operators using Light & Wonder’s platform will be the first to access all new ReelPlay titles for an initial period after their release.
ReelPlay, which has its games licensed globally, is known for its INFINITY REELS™ and 10K WAYS™ series, which includes a game named 10,000 WONDERS 10K WAYS™. Additionally, ReelPlay will be adjusting the Return to Player (RTP) rates for all of its new games that come through the Light & Wonder platform.
The continued agreement between Light & Wonder and ReelPlay indicates an ongoing collaborative effort to provide varied gaming content in regulated igaming markets worldwide. This neutral collaboration aims to deliver games while adhering to regulatory standards and adapting to the changing digital gaming environment.
Steve Mayes, Digital Partnerships Director at Light & Wonder said: “We have worked closely with ReelPlay for many years. They have established themselves as a flagship partner for Light and Wonder and we are excited to see their continued success.
“This new deal secures exclusive access for our operator partners to some of the most innovative and interesting mechanics available on the market.”
David Johnson, CEO at ReelPlay, said: “Light & Wonder has long been a highly valued partner to ReelPlay. We are delighted to have signed this multi-year extension agreement, which will see our games continue to be delivered to leading casino operators all over the world through L&W’s wide-reaching aggregation platform.
“Light & Wonder provides ReelPlay with the distribution security to continue creating new and inspirational concepts alongside established and trusted proprietary IP such as 10K WAYS and INFINITY REELS. ReelPlay games entertain for the long term and are enjoyed by players globally, driving revenues for key partners in regulated markets worldwide.”