Light & Wonder Introduces Unique Live Game Show with Authentic Gaming’s 7’s ON FIRE™ LIVE

Light & Wonder, Inc. has collaborated with Authentic Gaming to unveil an innovative live game show, 7’s on Fire LIVE, offering a one-of-a-kind player experience in the live casino vertical.

This landmark release marks the first game show from Authentic Gaming that incorporates Light & Wonder’s intellectual property (IP) for the European market, integrating elements from the popular 7’s on Fire franchise into the gameplay.

The initial launch of 7’s on Fire LIVE in the UK will be exclusively available through Light & Wonder’s trusted partner, Sky Betting and Gaming, across their Sky Vegas and Sky Bingo brands for a period of two weeks, followed by a wider rollout to other operators within the network.

7’s on Fire LIVE provides players with multiple winning opportunities, allowing bets on fruit symbols and numbers. This game show is designed in response to evolving player preferences and market trends, delivering fast-paced action and excitement at every turn, with a potential maximum payout exceeding 10,000 times the initial bet.

During the game, players can place bets on symbols and multiply them by up to 500 times based on symbol frequency, as indicated by the pay table. Additionally, players can wager on numbers and multiply their bets by the symbol multiplier value, which can reach up to 777 times when the ball lands on a lucky number. If the winning number matches the winning symbol, players triple their symbol winnings. Bonus rounds enhance the experience, multiplying all wins by up to 7 times.

Authentic Gaming’s latest live casino offering demonstrates its commitment to developing fresh concepts for the industry. The company has future plans to leverage additional IPs owned by Light & Wonder for upcoming game show releases, including the renowned Rainbow Riches franchise.

The launch of 7’s on Fire LIVE showcases Light & Wonder’s dedication to delivering captivating and engaging iGaming experiences, while Authentic Gaming continues to drive innovation in the live casino sector. This collaboration opens doors to exciting possibilities for players and operators alike.

Jonas Delin, CEO and Founder of Authentic Gaming, said: “Introducing 7’s on Fire LIVE is an exciting moment for us, showcasing our hard work in bringing an innovative experience to the live casino sector.

“By combining the best of Light & Wonder’s immensely popular IP with our ambitious development capabilities, we anticipate a strong reaction from UK players who will hopefully appreciate the alternative gameplay that is on offer.”

Dylan Slaney, CEO of iGaming at Light & Wonder, said: “The creation of 7’s on Fire LIVE beautifully illustrates why Light & Wonder entered the live casino category through the acquisition of Authentic Gaming.

“The live game show not only breathes new life into one of the most popular IPs, but also provides us with a competitive edge to deliver exciting new experiences never before seen in our industry. We’re thoroughly looking forward to unveiling more of these game show collaborations in the near future.”

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