Incentive Games has signed an exclusive distribution agreement with Light & Wonder to expand its iGaming reach across key regulated markets, including North America, Europe, South Africa and the UK.
Under the agreement, Incentive Games will integrate its pay-to-play portfolio, including newly developed arcade-style games, into Light & Wonder’s operator network. The deal also includes the distribution of Incentive Games’ free-to-play content through Light & Wonder’s content aggregation platform.
This strategic alignment allows both companies to leverage their respective capabilities. Incentive Games gains access to Light & Wonder’s extensive global infrastructure, while operators on the Light & Wonder platform will be able to offer a broader mix of player engagement tools and games aimed at acquisition and retention.
The agreement positions both parties to capitalise on growing demand for diversified content across multiple regulated iGaming jurisdictions.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
