LiveScore Group and SIS Extend Long-Term Content Deal
Sports Information Services (SIS) and LiveScore Group have reached a new long-term distribution agreement, enabling the operator continued access to over 73,000 racing events annually from courses and tracks worldwide.
This extension provides LiveScore Group’s betting brands, LiveScore Bet and Virgin Bet, with 24/7 Live Racing Content from SIS, including live streamed pictures, data, commentary, on-screen graphics with betting triggers, and an extensive range of markets and prices.
The high-quality content is sourced from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States. This agreement is expected to provide LiveScore Group’s customers with comprehensive and diverse racing coverage, enhancing their overall sports betting experience.
James Mckay, Sportsbook Director at LiveScore said, “The racing offering provided by SIS has proved very popular and engaging for our sports betting brands’ customers, so it’s great to have secured this content for the long-term. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”
Harri Hulatt, Commercial Manager UK and Europe at SIS added, “As a highly valued partner, we are delighted to extend our partnership with LiveScore Group over the long-term. Our racing portfolio is of the highest quality. We believe that by continuing to take its place within the product mix, it will continue to prove a valuable driver of revenues to a very ambitious partner.”