Livespins Partners with Relax Gaming for Expanded Distribution

Relax Gaming’s operator partners can now access content from Livespins, a provider known for its innovative integration of slot streaming and concurrent betting functionality.

This distribution agreement solidifies the pre-existing relationship between Livespins and Relax Gaming. Content from both Livespins’ in-house and third-party sources had already been assimilated into the Livespins lobby and utilized by its streamers.

Livespins, recognized at the EGR B2B Awards for Innovation in Slot Provision, has introduced an alternative approach for players to engage with online casinos in the igaming sector. Players have the opportunity to observe Livespins’ streamers interact with popular slot titles, and simultaneously, they can participate in the ongoing action by placing bets corresponding to each spin. This allows for a collective betting environment where players can customize their individual wagers and spin numbers.

Further enhancing this interactive experience, Livespins offers promotional tools like Freespins and Leaderboard races. This aims to foster competitive engagement among players, positioning Relax Gaming’s operator partners to deliver a contemporary casino experience that encourages repeated player visits in the igaming industry.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “Relax Gaming is one of the biggest content providers in the industry so to have it distribute Livespins to its partners makes this one of the most important agreements we have signed to date.

“This partnership drastically increases the reach of Livespins, allowing more operators than ever before to integrate our solution into their casino lobbies and leverage the huge demand for streaming content among players across the world.”

Shelley Hannah, CPO at Relax Gaming, added: “Partnering with Livespins has bolstered our offering and we’re excited to bring this new stream of entertainment to our operators and players. We’ve recognised significant growth in appetite for players to engage with streaming content in recent months and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration.”