Lucky7 Ventures, part of global gaming operator Superbet, has partnered with Splash Tech to enhance player engagement and retention across its casino brands, including LuckyDays and SpinAway.
This collaboration sees Splash Tech’s free-to-play (FTP) solutions integrated into Lucky7 Ventures’ international casino portfolio, with a particular focus on the Lucky Rewards Wheel. Designed to deliver personalised daily rewards, the Lucky Rewards Wheel utilises Splash Tech’s advanced segmentation engine to maximise player engagement and revenue generation. The solution is seamlessly integrated through GiG’s iGaming platform, ensuring an optimised experience for Lucky7’s player base.
As a subsidiary of Superbet, Lucky7 Ventures operates multiple high-performing casino brands with a strong international presence. By introducing Splash Tech’s FTP solutions, the operator aims to drive greater interaction and loyalty within its global markets.
This partnership follows a series of strategic agreements that continue to expand Splash Tech’s presence in the iGaming industry, further solidifying its reputation as a leading provider of innovative engagement tools that support operators in increasing player retention and overall success.
Adam Wilson, CEO at Splash Tech, said: “We’re excited to partner with Lucky7 Ventures to introduce the Lucky Rewards Wheel. By integrating directly into Lucky7’s brands, this game will provide a valuable experience for players while driving meaningful business growth.
“We look forward to working closely with our new partner to help optimise player retention and lifetime value.”
Joe Legge, COO at Lucky7 Ventures, commented: “At Lucky7, we continuously seek innovative ways to enhance player engagement and provide our players with experiences that keep them coming back. The Lucky Rewards Wheel is a fantastic addition to our brands, offering players daily incentives tailored to their activity.
“This collaboration allows us to create a more personalised and rewarding journey, ultimately strengthening customer loyalty and retention across our brands.”
