Live casino and igaming provider LuckyStreak has appointed Neil Brookes as its new Head of Product, strengthening its leadership team as it focuses on product development and operational growth.
Brookes brings more than 20 years of experience across sports betting and online gaming, including over a decade at Inspired Entertainment, where he most recently served as Head of Product for virtual sports. His responsibilities at Inspired covered product strategy, development, performance analytics, and marketing.
Prior to that, Brookes held trading and product roles at SkyBet and Betfred, following early experience in retail betting with Paul Dean Bookmakers.
At LuckyStreak, Brookes will be tasked with shaping the company’s product roadmap, overseeing cross-functional development teams, and aligning new features and updates with the company’s strategic direction. The appointment reflects LuckyStreak’s ongoing investment in its live dealer offering and wider igaming portfolio.
Ady Totah, co-founder and CEO at LuckyStreak, said: “It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
Neil Brookes, Head of Product at LuckyStreak, said: “Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”
