Match Hype, a video technology company, has partnered with Podium to launch Race Hype, an innovative fan engagement product focused on enhancing the betting experience in the horse racing sector. The solution aims to simplify the sport and increase engagement with recreational bettors through a variety of promotions surrounding major events.
Race Hype provides an immersive video-based engagement tool tailored to horse racing, with Podium offering thousands of daily videos that promote every race across both the Jumps and Flat seasons in the UK and Ireland. The platform includes customizable branding to meet the needs of operators.
This collaboration strengthens Podium’s existing horse racing coverage by supporting its marketing efforts with dynamic multimedia content, which can be scaled and deployed across B2C channels. As part of Podium’s FLEXHUB suite, Race Hype includes adaptable UI components designed to enhance bettor engagement and retention.
Leveraging fully automated, advanced technology, Race Hype ensures that all videos are personalized to each individual customer. These videos feature live pre-event odds, voiceovers, and multiple language options, offering a highly engaging and localized experience for bettors. This product marks a significant step in delivering innovative and interactive content for the iGaming sector.
Filip Koubek, Co-Founder and CCO at Match Hype, said: “Race Hype is a game-changer for horse racing engagement. By combining our cutting-edge video technology with Podium’s industry-leading racing coverage and data, we are able to deliver an unparalleled multimedia experience.
“This innovation allows bettors and fans to engage with races like never before, with dynamic, customised content at scale.”
Richard Duncan, Head of Business Development and Strategic Partnerships at Podium, added: “We are always looking for new ways to enhance the racing experience, and Race Hype is a perfect addition to our FLEXHUB range of products.
“This collaboration with Match Hype allows us to deliver high-quality, engaging video content for our partners, allowing for deeper engagement from novice and expert racing fans alike. It is an exciting step forward in how we promote and showcase the sport.”
