Media Troopers is extending its igaming marketing operations into Latin America as football interest increases ahead of the upcoming World Cup, with the company investing in new regional partnerships and platform capabilities.
The affiliate marketing company, which already operates across the United States and Canada, plans to expand its igaming marketing reach into key Latin American markets including Brazil, Mexico, Colombia, Argentina and Chile. The move comes as football engagement across North and Latin America is expected to increase in the lead-up to the tournament.
As part of the expansion, Media Troopers will establish new football-focused marketing channels and broaden its network of publishers and affiliates specialising in sports content. The company said the initiative is designed to support igaming operators seeking to reach audiences in Latin American markets through targeted marketing campaigns linked to football events.
Media Troopers is also introducing additional regional capabilities within its proprietary marketing technology platform, Media Cruiser. The updates include enhanced geo-targeting functionality, Spanish and Portuguese localisation and integration with regional traffic sources, which are intended to support igaming campaigns tailored to specific markets across Latin America.
Through the expansion, igaming operators working with Media Troopers will be able to access a wider network of sports media publishers and affiliates focused on football coverage. The company said this will enable operators to run marketing campaigns directed at football audiences in Brazil, Mexico, Colombia, Argentina and Chile during the period surrounding the tournament.
The move reflects a broader trend within the igaming sector as marketing and affiliate companies increase their presence in Latin American markets, where interest in sports betting and igaming continues to grow alongside expanding digital infrastructure and regulatory developments.
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.
“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
