Mexico’s Codere Signs Content Partnership with Spinomenal
Latin America’s leading online gaming and sports betting operator will now have access to Spinomenal’s star slots catalogue that includes Demi Gods II, Book of Rebirth, Majestic King and plenty more.
As part of the deal, Spinomenal leveraged its localised expertise to create a bespoke slot called En La Vida En La Cancha which takes inspiration from Codere’s sponsorship of Liga MX’s Club de Fútbol Monterrey, locally known as Rayados.
Codere is a dominant market force in Argentina, Colombia, Mexico and Panama to complement its European position in Spain and Italy.
Spinomenal’s CEO, Lior Shvartz, commented: “We’re very pleased to have signed a content partnership with one of LatAm’s leading operators. The region offers huge potential and we’re excited to bring our games to a new audience and expand Spinomenal’s global reach. Our commitment to collaboration and localisation ensured that the game En La Vida En La Cancha is a winner.”
Casino Product Manager, Sarit Adania, followed: “Spinomenal has curated a rich portfolio of games that we know our LatAm players will enjoy. The team’s local knowledge and ability to work on unique projects delivered an exceptional Rayados-themed game that is already a fans favourite.”