Midnite has strengthened its igaming casino offering in the UK and Ireland through a new content partnership with Playson, adding the supplier’s portfolio to its mobile-first platform via Light & Wonder’s aggregation network. The agreement brings Playson’s digital entertainment titles to Midnite’s growing igaming customer base, supporting the operator’s strategy of expanding beyond its original sports-led positioning.
Founded in 2018, Midnite operates as a challenger brand focused on next-generation bettors, with an emphasis on mobile UX and esports-informed product design. Through the collaboration, Midnite players have initially gained access to a selection of Playson’s top-performing igaming titles, including Coin Strike 2: Hold and Win, 3x Catch and Energy Coins: Hold and Win. These games are known for feature-led gameplay and retention-focused mechanics aimed at modern casino audiences, with additional Playson releases scheduled to follow over the coming months.
The partnership is already live across both the UK and Ireland and represents a further step in Playson’s efforts to deepen its igaming presence in mature, regulated markets while working with fast-growing operators. For Midnite, integrating Playson supports the build-out of a more comprehensive igaming casino vertical alongside its existing sports and esports products, as the operator continues to position itself as a differentiated, mobile-first brand in competitive UK and Irish markets.
Conor Jenner, Sales Manager at Playson, said: “Midnite has built impressive momentum in a highly competitive market, and we’re delighted to deliver our games to its player base across the UK and Ireland.
“By launching via Light & Wonder, we’ve ensured a smooth and efficient integration, bringing some of our most iconic hit titles to a new audience. We’re excited to build on this partnership as Midnite continues to scale.”
Chelsea Pinho, Senior Casino Manager at Midnite, said: “At Midnite, we’re focused on building a casino experience designed for digitally native players – intuitive, mobile-first and genuinely entertaining. Playson’s games align with that philosophy, combining engaging mechanics with strong long-term player appeal.
“We’re pleased to launch Playson’s content quickly and reliably, giving our players access to titles they already know and enjoy.”
