Mindway AI Partners with SportsBroker to Elevate Responsible Gaming in UK Market

Mindway AI, a provider of neuroscientific and AI-powered responsible gambling solutions, has announced a new partnership with SportsBroker, an innovative sports betting platform in the UK. This collaboration is designed to integrate Mindway AI’s advanced technology into SportsBroker’s unique betting model, enhancing user experience while promoting player safety.

SportsBroker, which offers a pool betting system focused on performance and social interaction rather than traditional odds, is gaining attention in the UK market. With its UK license secured last year, the platform is focused on sustainable, player-centric growth. Mindway AI’s responsible gambling tools will support SportsBroker’s commitment to creating a safe and engaging environment for users, ensuring a secure experience for all participants.

The partnership reflects SportsBroker’s approach to redefining the sports betting landscape. Its peer-to-peer model eliminates the house advantage, creating a player-led market driven by community and competition. By offering a pool betting system, SportsBroker fosters deeper user engagement and retention without relying on traditional odds traders or algorithms.

As the platform expands, this partnership with Mindway AI ensures that its growth is aligned with the need for safe and responsible gaming practices. By emphasizing social interaction and ease of play, SportsBroker aims to tap into the growing demand for innovative, community-driven betting experiences while unlocking new revenue streams and long-term customer value.

“We are delighted to partner with SportsBroker,” said Rasmus Kjaergaard, CEO of Mindway AI. “Our shared commitment to responsible gaming and innovative solutions makes this partnership an ideal fit as we support their exciting growth plans.”

Paul Jarczynski, COO, SportsBroker said “From the very beginning the collaboration with Mindway has been exceptional. From the initial discussions, through integration and then support, the team has not only delivered time and again, but by far surpassed our expectations. The same can certainly be said of their Gamescanner product. Our Responsible Gaming team have been empowered with insights that allow them to effectively work in a truly proactive manner with our customers, addressing potential harm before it becomes a problem. The product helps us reinforce our RG first message inhouse, and is truly both an effective and impressive product. We look forward to a long and successful partnership with Mindway!”