NeoGames’ Pariplay Integrates Kero Gaming Micro Betting Suite into Fusion Platform

NeoGames S.A subsidiary Pariplay® has broadened its Fusion® platform capabilities through a recent collaboration with Kero Gaming (“Kero”). This partnership introduces sports betting options to the aggregator for the first time.

Kero, a prominent provider of micro betting data feeds, products, and services, will integrate its complete product suite into the Fusion platform. This integration allows players to engage in dynamic, next-play betting markets, live chat for social interaction, and live match streams, all within a single sportsbook environment.

Powered by a recommendation engine leveraging proprietary algorithms, Kero’s micro betting technology offers contextually relevant betting markets delivered to players in real-time. This enables players to wager on individual plays or moments throughout every match, enhancing the overall sports betting experience.

This collaboration expands the Fusion platform’s content variety into the sports betting domain, aligning with Pariplay®’s commitment to providing enhanced entertainment value for players in regulated markets globally.

The Fusion® aggregation offering boasts over 14,000 games from more than 150 leading game developers, alongside a suite of back-office conversion and retention tools aimed at maximizing player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

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