Neosurf and BridgerPay Confirm Strategic Payments Deal

Neosurf, the online payments company specialising in cash-to-digital solutions, has entered into a new strategic partnership with BridgerPay, a payment orchestration platform known for its scalability and data-driven approach.

BridgerPay provides prebuilt connections, a unified dashboard and single-source reporting, and can be integrated into any system to automate payment flows and deliver real-time customer insights. One of its flagship features, Bridger Retry™, is designed to recover up to 30% of soft-declined card payments by automatically routing them to fallback providers without disrupting the user experience.

The agreement will initially focus on European markets but has potential to expand further. As part of the collaboration, Neosurf and BridgerPay will also share expertise and work together on technical solutions aimed at enhancing efficiency and innovation across the online payments ecosystem, including applications in the igaming sector.

“Like Neosurf, BridgerPay is a company that’s fully committed to improving the online payments experience not just for operators, but for their customers as well,” said Andrea McGeachin, Neosurf’s Group CEO. “By teaming up with them, we’ll be able to ensure that Neosurf is seamlessly integrated into their clients’ checkouts as a payment option, giving bettors even more freedom over how they deposit.

“Not only will this improve the online cashier experience for customers by giving them instant access to our quick and secure cash-to-digital solutions, but it will also allow all BridgerPay partners to serve the huge number of players who prefer to use cash for their online transactions.”

“We’re delighted to partner with Neosurf. Their cash-to-digital payment solutions will play an important role in helping our clients reach and engage new customers across a wide range of markets,” said Matthew Boundy, PSP Partnership Manager. “Offering a service that reduces operators’ transaction costs, supports responsible gaming and AML best practice and provides a frictionless user experience to customers, they’re a key partner for us and will add enormous value to our clients.”